BEAUTÉ 3000
2026 · 2m
Directed by Gautier Consigny
Genres: dark comedy, drama, satire
Tones: contemplative, darkly comic, tense
Two influencers present BEAUTÉ3000, a food supplement meant to make you beautiful; when influencer Clara's turn comes to promote it, she stops, unable to bear seeing herself in the camera return, and even after taking the capsules she cannot face the mirror, the tension rising as she fails to promote the product sincerely.
Picked by Zoe
The scouts
It's a decent inversion—influencer can't influencer—but the satire of self-image and social performance has been done to death; what saves it from the pile is how genuinely unsettling Consigny makes Clara's silence feel, turning a premise you've seen into something that actually *sticks*.
A formally controlled study in discomfort that understands the language of advertising well enough to dismantle it; the editing rhythm between Clara's forced smiles and her refusal creates a kind of documentary precision about performance and authenticity that sits in productive conversation with Agnès Varda's work on the image.
The single choice that makes this work isn't the premise—it's the decision to let Clara's silence *build*, to watch her eyes in the monitor rather than cut away; that sustained, uncomfortable gaze into the camera return is what transforms a commentary about beauty culture into something physically felt.