Blue Jeans
2026 · 2m
Directed by Cédric Blun, Delphine Constant
Genres: drama, essay film, satire
Tones: dark, darkly comic, provocative
An advertising agency is confronted with its own reflexes: through fake archive commercials and a disturbing job interview, the film shows how sexist, exclusionary discourses keep being rewarded when they serve commercial effectiveness.
Picked by Margot
The scouts
It's a direct hit—advertising-as-mirror, satire that doesn't flinch—but the setup feels a touch *expected* for an essay film in 2026; the fake commercials are the obvious move, and I wanted it to break its own form somehow.
Blun and Constant understand the grammar of their own medium: the essay film's capacity to use archive and performance as argument, the fake commercial as formal precedent reaching back to Godard. The job interview becomes the pivot where satire crystallizes into something genuinely unsettling—that's curatorial control.
Two minutes to indict an entire industry, and they do it by letting the fake ads *breathe*—no commentary voiceover, no winking; the disturbing interview is the cut that breaks the pattern, and that structural silence is what makes the sexism audible instead of just stated.