Don't Hug Me I'm Scared

2011 · 3m · UK

Directed by Becky Sloan, Joseph Pelling

Genres: animation, comedy, experimental, horror

Tones: dark, darkly comic, surreal

Three cheerful puppets join a singing Sketchbook for a lesson about creativity — until the lesson curdles into surrealist horror, body-horror imagery before snapping back to a chirpy ending.

Picked by Felix

The scouts

A three-minute trojan horse: it looks like a BBC children's programme and ends like a David Lynch fever dream — the bait-and-switch that spawned an entire genre of internet horror.

Felix

Sloan and Pelling's deceptively cheerful puppet pivot defined a generation of YouTube horror — the entire 'corrupted children's TV' aesthetic now traceable back to this three-minute land-mine. Genuinely influential and still effective.

Margot

83M views and a generation of internet horror DNA — Sloan and Pelling's Sesame Street pivot to body horror is the canonical version of the format-betrayal short. Three minutes, perfect form.

Zoe