Girl Powder
2018 · 10m · USA
Directed by Annelise Ogaard
Tones: darkly comic, humorous, provocative
A satire shot like a startup promo: Jessica is CEO of a girlboss drug cartel, Louise is her assistant, and the whole thing is interviews and B-roll about disrupting the cocaine vertical. Eats millennial marketing alive while skewering 'lean-in' feminism.
Picked by Felix
The scouts
Drug-cartel-as-startup is the kind of premise that should be a one-joke SNL sketch. Ogaard somehow makes it a whole worldview, and Hacic sells it like she's pitching Sequoia.
Ogaard rebrands a drug cartel as a wellness startup with matching aesthetic — Ingrid Goes West / Bling Ring lineage. The startup-promo format is the satirical engine; whether it sustains a short is the wager.
Drug cartel rebranded as a wellness startup with the aesthetic to match — Ogaard going after millennial marketing tactics with a CEO-and-her-assistant promo-piece structure is sharp design. Tea Hacic and Jessie Klueter at the center makes the scenester satire land.
Reviews
A sharp satire on the world of dubious start-ups that targets millennial marketing tactics, entrepreneur ethos, and the perceptions of being a woman in a male-dominated field.