GLOW UP
2026 · 2m
Directed by Dimitri Gangloff
Tones: dark, provocative, theatrical
Aboard a luxury train launched into the night, the CEO of Glow Up Industry unveils under journalists' flashes a lotion presented as an aesthetic revolution able to erase all imperfections, while in a separate cabin Éléa, the product's face, prepares herself.
Picked by Felix
The scouts
A two-minute skin-care launch that pivots into something genuinely unsettling—Gangloff treats the beauty industrial complex with the paranoia of a slow-burn thriller, and that tonal whiplash between champagne flutes and dread is exactly the subversive move everyone else would soften into satire.
The dual-cabin structure echoes a lineage of thriller construction (Hitchcock's compartmentalized tension, the French New Wave's fractured perspective), and the formalism of intercutting the public spectacle with private preparation grounds what could've been a glib premise into something architecturally rigorous.
The choice to keep Éléa silent and unseen until the final moment—letting her preparation become the film's secret architecture while the CEO performs for cameras—transforms a corporate satire into something intimate and genuinely menacing on a shoestring.