John Maus - Touchdown
2017 · 4m · USA
Directed by Jennifer Juniper Stratford
Genres: experimental, musical
Tones: darkly comic, surreal
A music video for John Maus's track 'Touchdown,' created by Jennifer Juniper Stratford using her Telefantasy Studios Analog Media Lab — analog effects generated in-house rather than digitally processed.
Picked by Zoe
The scouts
Stratford's Telefantasy Lab is one of the most serious analog media practices working in pop-adjacent video — the fact that she built hardware infrastructure to avoid digital effects isn't eccentric, it's a principled formal position.
Telefantasy Studios analog FX lab for a John Maus video. The hardware commitment is genuine, but at this point analog-only is its own form of aesthetic safety blanket.
Jennifer Juniper Stratford built the Telefantasy Studios Analog Media Lab to do exactly this — every effect generated through hardware, and the warmth shows. The match with Maus's lo-fi sublime is exact.