Living with the NEVER-MIND™
2019 · 2m · Germany
Directed by Konstantin Enste
Tones: absurdist, humorous, whimsical
A fake infomercial for the NEVER-MIND™, a device that routes a sad man's tears through tubing to water his houseplants. The pitch hits its only real snag when the spokesman wonders what happens once the customer cheers up.
Picked by Felix
The scouts
Cry into a tube, save your basil. Under two minutes and the joke escalates four times.
Konstantin Enste's fake-infomercial for a sadness-monetizing device is the kind of crisp satirical conceit that either lands in 8 minutes or doesn't — the form fits the joke.
A fake infomercial for tear-irrigation tubing routing a sad man's tears to his houseplants, only hitting its snag when the spokesman wonders what happens once the customer cheers up — 2-minute container, crisp product design, perfect bit.