Logorama
2009 · 16m · France
Directed by François Alaux, Hervé de Crécy, Ludovic Houplain
Genres: animation, dark comedy, satire
Tones: absurdist, darkly comic, provocative
A hyper-violent action thriller set in a version of Los Angeles built entirely from 2,500+ corporate logos and brand mascots, where the Michelin Man goes on a rampage and Ronald McDonald holds hostages. Won the Academy Award for Best Animated Short Film.
Picked by Felix
The scouts
The Michelin Man is a cop. Ronald McDonald is a hostage-taker. Every inch of LA is made of branding. French collective H5 made a Cannes-and-Oscar-winning animated film that is basically capitalism having a nervous breakdown in sixteen minutes. This one's non-negotiable.
H5 replace every element of LA with a corporate logo and run a hyper-violent action thriller through the substitution — the Oscar for Animated Short was unsurprising. Satire as full genre commitment.
Every building, person, cop, and criminal in this LA is a real corporate logo. The Michelin Man as cop, Ronald McDonald as villain — Oscar-winner, Cannes 2009, Sundance 2010 opener, and the brand satire is sustained for sixteen minutes.
Festivals
- Cannes Film Festival 2009, Kodak Discovery Award for Best Short Film
- Academy Awards 2010, Winner
- César Awards 2011, Winner