Mijo
2022 · 5m · México
Directed by Mazdey Snob
Genres: experimental, fantasy
Tones: surreal, theatrical, whimsical
Mijo is a young dreamer blessed with the gift of King Midas; however, his ability has something unique: everything he touches becomes elegantly cool, in a colourful fashion film shot in the unknown streets of Mexico City, inspired by the fashion of the pachucos of the 40s, that reinterprets the myth of King Midas through a modern Mexican lens.
Picked by Zoe
The scouts
Everyone's going to call this a fashion film with a mythology wrapper, which is exactly why it works—Snob doesn't ask permission to make Midas about drip instead of doom, and the whole thing breathes because it commits to that weirdness without winking.
The pachuco lineage grounds what could've been pure visual excess into something with real cultural genealogy; Snob's aware she's refracting myth through a specific historical moment, and the craft of that layering—how the color palate becomes the argument—is what elevates this beyond aesthetic play.
The decision to make the Midas touch *chromatic* instead of petrifying—everything he touches explodes into color rather than gold—is so exact that it rewrites the entire myth in five minutes, and on a short film budget, that one constraint choice does all the heavy lifting.