PURE
2026 · 2m
Directed by Manon Colas
Genres: dark comedy, satire, thriller
Tones: darkly comic, provocative, tense
While her baby naps, Mona goes live for her community and unboxes the products of a new brand about to make a splash: PURE.
Picked by Felix
The scouts
Two minutes of influencer unboxing that somehow becomes a pressure-cooker about complicity, brand capture, and the violence of monetized motherhood—exactly the kind of premise that sounds gimmicky until you realize it's genuinely unsettling. Colas swings for the fences on what could've been a one-joke satire and lands something that actually makes you uncomfortable.
A sharp formal exercise in how editing rhythm and product-reveal pacing can mirror psychological deterioration; the film's awareness of its own machinery—the live-stream interface as both frame and constraint—suggests a filmmaker thinking carefully about medium and form.
The decision to keep the camera fixed on Mona's face while the chaos of the unboxing unfolds around her creates this devastating economy of performance—you watch her smile calcify in real time, and that single choice transforms a 2-minute premise into something that actually lands.