Sativa
2022 · 10m · USA
Directed by Johnny Frohman, Kelly Cooper
Genres: comedy
Tones: absurdist, darkly comic, humorous
A weed dealer barges in on a musician who's trying to finish a jingle for the strain Sativa, then derails the session with escalating, deeply unhelpful personal anecdotes. The jingle never had a chance.
Picked by Felix
The scouts
It's a commercial about writing a commercial — meta, dumb, perfect. The kind of in-joke that earns the right to be one.
Advertising-creative process film where the client is a cannabis strain and the brief gets worse by the minute is a sharp comedic engine — Tim Robinson through a Brooklyn DIY lens is the right calibration. Reliably funny pitch.
An advertising-creative process film where the client is a strain of cannabis and the brief gets worse by the minute — anchored by a 'loopy performance' from Kelly Cooper and Titanic-cruise-ship anecdotes — the engine is character-comedy gold. Tight scope.
Reviews
An in-joke with ludicrous behavior and perfect weed effect descriptions.