The Ensh*ttificator
2026 · 4m · Norway
Directed by August Jorfald
Tones: absurdist, darkly comic
A satirical mockumentary following a man whose job title is 'Enshittificator' — he goes to work every day deliberately making apps and digital products worse, treating platform degradation as a perfectly normal career path complete with family pride and workplace satisfaction.
Picked by Felix
The scouts
A Norwegian consumer rights org made a mockumentary where enshittifying apps is a dignified profession — institutional critique as absurdist comedy.
Jorfald personifies Cory Doctorow's concept as cheerful white-collar job for the Norwegian Consumer Council — advocacy satire that respects the form. Four minutes, perfectly calibrated.
Personifying Doctorow's enshittification as a cheerful white-collar job, mockumentary-style, with Norwegian Consumer Council advocacy funding — Jorfald turning tech criticism into 4 minutes of deadpan corporate comedy is the right form for the joke. Short, sharp, and the premise is the gag.
Reviews
Meet the Enshittificator, a man whose job is making your apps worse. The video plays enshittification as a perfectly normal career path, complete with family pride and workplace satisfaction.
How a Professional Ensh*ttificator Systematically Makes Everything Worse for Everyone — an absurdist take on a serious issue that has garnered millions of views across multiple platforms.