The Final Copy of Ilon Specht
2024 · 18m · USA
Directed by Ben Proudfoot
Genres: documentary
Tones: melancholic, tender
In her final months, advertising visionary Ilon Specht — who wrote L'Oréal's iconic 'Because I'm Worth It' slogan in 1973 — gives an intimate deathbed account of how four words became a feminist manifesto.
Picked by Zoe
The scouts
Proudfoot gives Ilon Specht the stage she deserves — a woman who changed culture with four words, filmed with the same economy and precision she brought to her own craft.
Proudfoot has industrialized the deathbed interview and this is another assembly-line entry — beautiful, certainly, and engineered to win prizes. The slogan was four words; the film didn't need to be eighteen minutes.
Proudfoot's deathbed interview structure makes the L'Oréal copywriter author her own legacy in real time — the form earns the sentiment. A worthy companion to The Queen of Basketball.
Festivals
- Tribeca Film Festival 2024
- Coronado Island Film Festival 2024