The High Rise Beckons
2024 · 3m · USA
Directed by Matt Barats
Tones: absurdist, darkly comic, provocative
A satirical commercial real-estate ad in which an erotic narrator describes high-rises in the cadence of a late-night phone-sex commercial. Two and a half minutes of weaponized branding.
Picked by Felix
The scouts
Two and a half minutes, one joke, zero waste. The kind of short that earns its runtime by knowing exactly what it is and getting out.
A two-and-a-half-minute weaponized branding piece that exposes how luxury condo and 1-900 sell the same thing is the sharper civic edge most ad parodies miss. Compression as discipline.
At 2:30, smashing luxury-condo and 1-900-number ad grammars together until the seam exposes what both sell is the kind of tight conceptual gag that absolutely earns its tiny runtime. Real-estate satire with bite.
Reviews
Delivers a punchy commentary on the world of real-estate development.