TIGA | Helmi | DIVISION
2014 · 3m
Directed by Helmi
Genres: experimental, musical
Award-winning music video for TIGA produced by DIVISION, noted for its innovative direction and editing. Earned a D&AD Wood Pencil in Music Videos & Editing and recognition from Le Club des Directeurs Artistiques.
Picked by Zoe
The scouts
A D&AD Wood Pencil for editing in a music video is rare enough to pay attention to — this is the kind of work where the timeline itself is the argument. Helmi clearly thinks in cuts, not just images.
D&AD Wood Pencil for editing — fine, the cuts hit. It's a luxury-brand music video. Don't oversell it.
Award recognition specifically for editing in a music video means cut rhythm is the primary expressive tool here — Helmi's precision in the D&AD/Le Club tradition usually delivers, though commercial-grade music videos rarely surprise me anymore.